Service Description
There are five generations worshiping in our churches right now. Three were born before the internet existed and two are digital natives. They all think about, spend, and give money in incredibly different ways.
We’re also on the cusp of seeing the largest transfer of wealth in human history—$18 billion from Boomers to Millennials over the next few decades.
This three-part course is designed to help churches plan for the future by better understanding how and why each of these generations gives. It will teach you how to communicate about giving and generosity more effectively, and spur creative thinking around the giving tools we make available to them.
Wednesday, September 7 | 11:00 A.M. ET
Lessons Learned from the Past
The church is changing—and as a consequence the way it communicates about giving and generosity must change as well. This initial class will help us frame the conversation around church giving by looking at the lessons we can learn from recent history, the evolution of giving trends, and the facts and figures available to us. We will also focus on the global pandemic’s short and long term impacts on giving and generosity.
Wednesday, September 14 | 11:00 A.M. ET
Generational Giving Today
Boomers make up only 23.6% of the population but are responsible for 43% of all benevolent giving—including to churches. More generally, churches across the country are largely sustained by the generosity of its older generations. The church has a generational dilemma when it comes to faithful, generous support. Why is that and what can be done about it? In this second class, we’ll review how each generation worshiping in our churches thinks about money, spends, and gives as we work to answer these questions.
Wednesday, September 21 | 11:00 A.M. ET
The Messaging and Tools for the Future
In this final class, we will review the most effective messaging to encourage people to become invested in our church’s success, causes, and impact as well as the tools to make giving simple when they’re ready to give. We will look closely at where the future of money, generosity, and giving is headed for every church and how we can set ourselves up for success.
In addition to these three 90-minute sessions, workshop participants will receive the recordings and slides from each class in case they are unable to attend. Each week, office hours are offered for one-on-one conversation.